“Persona groups” are the student audiences most important to the college. Defining these groups is a critical component of our overall efforts. Only when we understand the students we serve – and have knowledge of their expectations, needs and goals – will we be able to continually refresh and renew our programs and services to focus on success.
The One College project management team was a touch concerned that our selection of persona groups in February 6 did not follow the evidence-based principle that is one of the foundations of this initiative. As you recall, selection of the groups was made based on our collective opinions.
To address this concern, we conducted additional analysis of potential student groups to provide a comparison set to that selected on Feb 6. Further, we engaged an external party to indentify a third set of possibilities.
Final selection of the groups was based on the Campus Alberta Planning Resource, 2011 Environmental Scan, and the institution’s current Comprehensive Institutional Plan. Additional data were referenced as required. Groups were distinguished based on their unique service needs.
The table below shows the February 6 selection, as well as the outcomes of the comprehensive review. This work also reviewed data relevant to aboriginal learners to ensure this potential student segment – key within government expectations – was properly evaluated. Data indicates that this group would be at best represent a very small proportion of the institution’s student body.
Feb 6 Selections
|
Priority
|
Based on further review
|
High school direct students
|
1
|
Recent High School Graduates
|
Mature students
|
2
|
Mature Learners/Regional Workforce
|
New Canadians
|
3
|
Saskatchewan Students
|
International students
|
4
|
Academic Upgrading
|
High risk students
|
5
|
New Canadians (International Immigrants)
|
Workforce (post-credential) students
|
6
|
Occasional Learners
|
7
|
International Students
|
You will be able to access the full persona group report here. Please feel free to share your thoughts and feedback through onecollege@mhc.ab.ca
No comments:
Post a Comment